Not long ago, the idea of setting up an overseas office was almost entirely about saving money. Accounting firms in the U.S. and Europe turned to talent-rich destinations like India to handle routine tasks more cost-effectively. The mandate was clear: maintain quality, reduce expenses, and manage seasonal workload peaks.
This gave rise to Global Capability Centers (GCCs)—offshore extensions built to process high-volume, standardized work. Initially, these centers were seen as back-office hubs, far removed from strategy, culture, or leadership.
Fast forward to today, and GCCs look very different. They have evolved into Centers of Excellence (CoEs) that drive innovation, scalability, integration, and firm-wide culture.
This blog explores that journey: how GCCs have transformed from cost-saving units to strategic engines of excellence—and why this evolution matters for the future of accounting firms.
Phase 1: GCCs as Cost-Saving Engines
The first wave of GCCs focused almost exclusively on efficiency. Their appeal was undeniable:
- Lower operating costs than home markets
- Access to skilled professionals at scale
- Round-the-clock operations due to time zones
- Critical relief during tax season or audit busy periods
At this stage, GCCs were transactional. They handled routine compliance and data-heavy tasks with precision but limited strategic involvement. Success was measured in tasks completed and dollars saved.
Phase 2: From Support to Capability
As trust and expertise grew, GCCs began to take on more complex work. Several factors drove this shift:
- Maturing talent pools developing deep expertise
- Proven consistency in meeting quality and deadlines
- Closer cultural integration through collaboration with onshore teams
- Experimentation with more complex projects that delivered strong results
In this phase, GCCs expanded into specialized areas like financial modeling, internal audit support, and management reporting. They became capability builders, providing firms not just cost savings but new skillsets and expanded capacity.
Phase 3: GCCs as Centers of Excellence
Today, leading GCCs have matured into strategic contributors within accounting firms. They are no longer just operational hubs—they are Centers of Excellence.
- Talent ecosystems – attracting, training, and retaining global professionals
- Quality and consistency – aligning closely with firm methodologies and standards
- Scalability with control – growing capacity while maintaining oversight
- Strategic integration – influencing process innovation and global best practices
- Global presence – diversifying operations and strengthening resilience
In many firms, GCCs now serve as incubators of leadership, innovation, and firm-wide cultural alignment.
Shaping Firm Culture and Client Service
The evolution of GCCs has had a profound impact on how firms operate:
- Culture – Offshore teams adopt and reinforce the same culture as the home office, fostering a shared identity.
- Client service – Firms can scale without compromising quality, ensuring clients receive seamless delivery.
- Leadership – GCCs nurture professionals who bridge global and local perspectives, building future leadership pipelines.
Far from being detached units, GCCs are now core to client confidence and firm culture.
Myths vs. Realities of GCCs
Myth 1: GCCs are only about saving money.
Reality: They now build strategic capabilities and resilience.
Myth 2: GCCs handle only routine tasks.
Reality: Many lead complex advisory and process innovation projects.
Myth 3: GCCs dilute firm culture.
Reality: When designed well, they mirror and reinforce culture globally.
Myth 4: GCCs are short-term solutions.
Reality: They are long-term investments shaping sustainable growth.
Challenges Along the Journey
The transition wasn’t without hurdles. Firms have faced:
- Talent retention in competitive offshore markets
- Cultural alignment between global teams
- Process integration at scale
- Commitment to long-term investment
But those who persevered now benefit from GCCs that are globally integrated, strategically relevant, and future-ready.
A Glimpse into the Future
Looking ahead, GCCs will play an even bigger role by:
- Driving global best practices across accounting standards
- Serving as leadership incubators for firms
- Enhancing resilience through diversified operations
- Enabling sustainable, innovation-driven growth
GCCs are moving from being seen as offshore support to frontline strategic contributors in the profession.
Key Takeaways
The journey of GCCs can be summed up in three phases:
- Cost Phase – Efficiency and savings
- Capability Phase – Specialized, complex work
- Excellence Phase – Strategic integration and leadership
This evolution shows how a tactical decision has become a strategic pillar for modern accounting firms.
Conclusion
What began as a cost-saving initiative has transformed into one of the most significant strategic shifts in the accounting profession. GCCs are no longer “back-office extensions.” They are the Centers of Excellence shaping firm culture, client confidence, and global growth.
At Windy Street, we partner with firms to establish and scale GCCs in India—designed not just to reduce costs but to build long-term capability, culture, and strategic advantage.


